Let’s get creative with your marketing
Gone are the days when throwing dollars at the TV/radio/newspaper ad offices was a feasible marketing strategy. To be successful in traditional advertising costs tons of money and sees uncertain results. When was the last time you followed a newspaper ad and made a purchase as a result? How about a Google search results ad? Maybe you didn’t even realize you had done it.
Today’s consumer is better-equipped than ever with smartphones and tablet computers at their fingertips. No longer toys of a younger generation, these devices are seen at all demographics and as a result their use as tools in making purchases and following causes is widespread.
A consumer can research a product or service with ease using apps like Yelp, AngiesList, and Google Reviews. They demand more than just marketing—they want something to interact with, to engage in and to experience.
A professional website design is your foundation
To give your business or organization a voice you need to start with a solid, easy to use website. If you don’t have one, I can advise on the scale of the website you should have built. Click here to work with me.
A website should be a dynamic, changing, growing entity you use to connect your company with potential and prior customers. A well-crafted website design will not only look great but it will encourage visitors to make some type of interaction—whether that’s purchasing something, booking a service, or following/liking your social media account(s), it’s important to strive for an interaction with the visitor. Online marketing through social media is just as important and lucrative in regards to . The art is balancing your social media buzz and leveraging it to drive users to your website.
I build websites that work on mobile, tablet, and computer screens out-of-the-box. You will never need to worry about maintaining a separate mobile site or leaving out droves of customers thanks to shoddy mobile website design—everything I make looks great on all screen sizes. They work on all the browsers and devices you can think of and they’re lightweight to keep your visitors’ data charges (and your bandwidth charges) at a minimum.
I can help you look great to new visitors and turn them into customers with beautiful website designs that are simple to use. I can train you and your staff on how to update the website yourself or you can hire me to manage it for you. I can also design and implement social media marketing plans that utilize your website as a money-making tool.
The Internet lets me be creative with my online marketing
While advertisements in small newspapers often breach $10,000 for half-page ads that see 100,000 prints (and who knows how many actual people will see your ad), you can spend 1/10th the money on Facebook and target up to 160,000 different people.
You can even set the exact demographics to target based on gender, age, location, interests, and so forth. Want to sell your mechanic service to car lovers aged 14-18 in Portland? No problem. Want to advertise a bingo tournament to 60-80 year old Grandmothers in Seattle? You can do that, too. Tailored, efficient advertising for a fraction of the cost of traditional advertising, along with quantified analytics about the reach of your ads.
Want to improve your Yelp rating? People review things when they’re prompted to. A lot of times the prompt is a negative one driven by a one-time bad experience like poor service which lasts forever on a Yelp review page. You can reverse this effect by encouraging customers to review you on Yelp by including a friendly, well-designed prompt to review your business with their invoice.
These are two simple examples where a little extra time spent thinking of the things that affect your business can make all the difference. What if you could hire someone to iron out the wrinkles of running a business or organization with an online presence? Luckily for you, I’m an email away.